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ABOUT AURA CANNABIS CO.

Aura Canna Co. is a Massachusetts cultivator and retailer based in Fall River, on the South Coast. The company runs its own indoor grow alongside dispensaries in Fall River, MA and Central Falls, RI, which means the people who grow Aura flower are the same people who sell it and hear directly from customers. The brand describes itself as an independent company fueled by Mass Genetics. It started with a simple idea: build a relaxed, welcoming place to enjoy cannabis, and focus on being the best rather than the biggest. That “chill vibes, positive energy” approach runs through everything Aura puts out.


Flower is the heart of the brand, and Aura organizes it into tiers so there’s something for every budget. Aura Gold is the top shelf: hand-trimmed top cola buds selected for bag appeal and loud aroma. The core Aura Cannabis line is the everyday option, built around solid potency and quality at a fair price. Vibez is the value line, offering approachable flower plus 1g distillate vape carts for anyone who wants good weed without overspending. Aura also produces pre-rolls, which have become one of its fastest-growing categories in Massachusetts; Sunset Runtz 1g pre-rolls have recently been among its top sellers. After years of selling mostly through its own stores, Aura has expanded into Massachusetts wholesale and has been climbing the state’s flower rankings, but it still keeps a small-batch, slightly exclusive feel that makes its jars worth seeking out.

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